Client: Macquarie Group
Discipline: Wayfinding System, Signaletik
Discipline: Wayfinding System, Signaletik
Wayfinding system for the new headquater in Sydney
Chrome, a deep blue colour and upward moving shapes: reflecting the heritage environment of the space and guiding the way inside the new core of the Macquarie building at Martin Place in Sydney.
Role: Design, Systematic, 3D product design, Visualisation
Agency: Houston Group
CD: Alex Toohey
Director of Strategy: Stuart O'Brien
PM: Ingrid Toohey, Ellen Young
Design: Alex Toohey, Andy Smith, Gabby Lord, Sarah Gossner
Finished Artist: Max Russell
Agency: Houston Group
CD: Alex Toohey
Director of Strategy: Stuart O'Brien
PM: Ingrid Toohey, Ellen Young
Design: Alex Toohey, Andy Smith, Gabby Lord, Sarah Gossner
Finished Artist: Max Russell
from idea >
> to reality